"Why it is so difficult to Value Intellectual Property: Overcoming the 10 Challenges of Valuing IA" By Douglas Graham
Intangible assets represent a major share of today’s businesses. The IP rights associated with those assets are the legal underpinning in that innovation. Yet, despite their fundamental importance, there is a lack of understanding of the economic worth of IP. There is a clear need to increase market actors’ understanding and certainty in IP valuation methods as a way to stimulate IP transactions, to support IP based financing and to give companies the tools to provide information about their IP. (IP Valuation Expert Group, European Commission, 2014)
This talk explains what the 10 major challenges of IP valuation are and what can be done to overcome them.
Date of the webinar:
July 18, 2014, 14.30 GMT (U.K. Time)
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Attention: Space is limited!